It seems Yahoo is enhancing its Internet search service, a continued effort to dethrone Google as the world’s most popular Internet search engine. Yahoo ranks second. Live, which replaced Microsoft’s MSN search service in 2006, has been mired in distant third place. What are the intuitive features? “Search Assist” software figures out what people are looking for based on words entered in queries and provides suggestions intended to help people pinpoint searches. Ain’t that great. Audio, video and pictures available online are displayed on search result pages along with website links, getting people to the best answer in one search so that Internet users will not suffer from “Web search fatigue,” or frustration caused by not being able to easily find what they want online. All no matter the hurdle when it comes to getting Internet users to break habits or switch loyalties regarding search engines.
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5 Responses to "Yahoo to dethrone Google"
It’s all about branding. Google built itself around the brand of “search engine”. Yahoo built itself around the brand of “web portal”. When you say to someone “just google it” they know exactly what you mean. When I tell someone to “yahoo it” they look at you like you have 5 heads.
Everyone wants to try and dethrone Google by making a bigger, faster, better Google clone, but no one is doing anything truly unique. More than that no one is bothering to rebrand themselves so they stand out.
2 | lotis
yahoo has been in that way for long that the’re making a giant out of the rival. their strategy is not branded into consumer consciousness as their search engine results has not been that satisfying to the marketplace who is after of the search result accuracy. yahoo may can dethrone google with it’s unique super effort over time but it has to face yet the consumer loyalty, for it is a known fact that people will say “why yahoo? google it!”, 
thanks for the branding comment.
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