It seems Yahoo is enhancing its Internet search service, a continued effort to dethrone Google as the world’s most popular Internet search engine. Yahoo ranks second. Live, which replaced Microsoft’s MSN search service in 2006, has been mired in distant third place. What are the intuitive features? “Search Assist” software figures out what people are looking for based on words entered in queries and provides suggestions intended to help people pinpoint searches. Ain’t that great. Audio, video and pictures available online are displayed on search result pages along with website links, getting people to the best answer in one search so that Internet users will not suffer from “Web search fatigue,” or frustration caused by not being able to easily find what they want online. All no matter the hurdle when it comes to getting Internet users to break habits or switch loyalties regarding search engines.
Popularity: 27% [?]
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thanks for the branding comment.
I am Lotis living abroad with my ever loving and charming American husband. I am a stay at home wife, enhinyero sibil, and blogger in my spare time at home with my (now late) cat, Lady Gishi. I am interested and have passion for fashion, yoga, belly dancing and the art of body massages. I love music, photography, and to travel and see many places in the world. This is my endless frontier blog, looking into science and technology, current events, electronics and gadgetry.
It’s all about branding. Google built itself around the brand of “search engine”. Yahoo built itself around the brand of “web portal”. When you say to someone “just google it” they know exactly what you mean. When I tell someone to “yahoo it” they look at you like you have 5 heads.
Everyone wants to try and dethrone Google by making a bigger, faster, better Google clone, but no one is doing anything truly unique. More than that no one is bothering to rebrand themselves so they stand out.