“Once every 100 years, the way that media works fundamentally changes,” said Facebook founder Mark Zuckerberg. And so is Facebook unveiling its own change, the application of Facebook Ads, and a three-part strategy to help advertisers better connect to customers on the social networking site. Advertisers can create free Facebook pages for their products and services, pages that play host to the same interactive applications that Facebook members now download in their profiles, build SocialAds that pair display and text advertising with personal recommendations, and access data, and provide analytics and reporting to advertisers about consumer behavior about how Facebook members use their products, without revealing personally identifiable information about users.

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