We’ve been to an exclusive store where only members can go in and shop. The advantage is that its wholesales are of factory prices so products are cheaper. Just like directbuy, a members-only showroom and home design center that offers brand name merchandise at manufacturer-direct prices without traditional retail mark-up, the same prices that manufacturers and distributors give to retail stores. For if it did, we would have to pay 43.3% more on average for home furnishings alone. It pays off to be a member then, so we can enjoy the factory prices of our purchases. Savings.